Living Works of Art – AR Museum Experience
PROJECT TYPE: AUGMENTED REALITY, SPATIAL UX, HOLOLENS, IMMERSIVE STORYTELLING
I led the concept and execution of an immersive museum experience using augmented reality and HoloLens technology. Our goal was to deepen the connection between viewers and historical works—using technology not as a spectacle, but as an elegant, nearly invisible layer that enhanced discovery, storytelling, and emotion within the physical space.
The Brief
We were tasked with creating a memorable, tech-driven experience in a refined gallery setting—without disrupting the calm, reverent atmosphere of the space. The objects needed to remain the focal point. The technology had to quietly enrich the experience without ever stealing the spotlight. We needed to appeal to a broad range of audiences—from art experts to casual visitors—and deliver information in a way that felt natural, intuitive, and individualized.
Creative Direction & Approach
I established two creative principles that shaped every design decision:
1. Let the objects lead
2. Make the tech disappear
We designed the AR experience to be responsive, non-linear, and deeply personal. As visitors moved through the gallery wearing the HoloLens headset, each artwork or artifact was automatically recognized via image detection. This triggered a unique, layered experience—combining spatial animations, 3D content, and narration through bone-conduction headphones that preserved the gallery’s quiet atmosphere.
To support a wide range of learning styles and interests, we created branching narratives—each one accessible through virtual story panels and immersive audio. Whether you were a scholar or a first-time visitor, the experience adapted to your pace, curiosity, and perspective.
The UI was ambient and minimal—designed to disappear the moment the user engaged with the space. Our team worked closely with museum stakeholders and curators to ensure every story was historically accurate, emotionally resonant, and visually unobtrusive.
The Result
The result was a seamless fusion of art and technology—an experience that felt more like magic than machinery. Visitors could explore, listen, and learn at their own pace, unlocking deeper context around the collection without ever being pulled out of the moment.
This project pushed the boundaries of how we tell stories in physical spaces—and proved that when technology gets out of the way, immersion and meaning can flourish.
