Leading with vision,
built on trust, driven by craft
I’m a senior creative leader with a long track record of delivering standout work across campaigns, platforms, and experiences for some of the world’s most recognizable brands—including Target, Xbox, Intel, Dow Jones, Microsoft, Frito-Lay, PepsiCo, Kyndryl, and U.S. Bank. My work spans digital design, brand storytelling, experiential, and emerging platforms.
Along the way, I’ve helped win new business from global clients, grown accounts through proactive creative thinking, and built lasting partnerships rooted in trust and strong delivery. I’ve led teams through platform redesigns, flagship campaigns, immersive AR/VR experiences, and performance-driven product work—always bringing clarity, energy, and a strong sense of culture to the teams I lead.
The best creative work doesn’t just solve problems—it connects. And the best creative leaders make that possible by listening well, setting a clear vision, and building trust across teams, disciplines, and clients.
How I Lead
Empathy first
Great creative starts with curiosity. I lead by asking thoughtful questions, listening closely, and focusing on the people we're designing for—whether that's a customer, a colleague, or a client. Understanding context and perspective is what drives meaningful, relevant work.
Build real trust
Creative excellence is built on trust. I foster open dialogue, lead with transparency, and create space for honest feedback and shared ownership. When people feel safe to contribute fully, the work gets better—every time.
Focus on what counts
Focus is a creative discipline. It’s about knowing what to amplify, and what to leave out. I help teams identify what matters most and elevate it—balancing craft, clarity, and restraint to deliver lasting impact.
Core Skills
Creative
Creative & Design Direction
Brand Platforms & Campaign Development
Interactive & Product Design
Experience Design (Web, Mobile, AR/VR/XR)
Storytelling Across Platforms (Digital, Social, Video, Experiential)
Visual Systems & Design Language Development
Prototyping & Concept Development
Strategic
Creative Strategy
Design Systems & Scalable Frameworks
Narrative Development & Brand Storytelling
User-Centered Design
Pitching & New Business Development
Insight-Driven Creative Problem-Solving
Leadership
Team Leadership & Mentorship
Client Partnership & Relationship Growth
Account Growth & Long-Term Retention
Culture Building & Collaboration Across Disciplines
High-Stakes Presentations & Executive Communication
Vision Setting & Creative Alignment
Growing & Inspiring High-Performing Teams
Leading Multi-Disciplinary, Cross-Functional Teams
