Interactive Experiences & Game Marketing

CLIENTS: NINTENDO, XBOX, POKÉMON
PROJECT TYPE: INTERACTIVE SITES, GAME MARKETING, EXPERIENCE DESIGN

Over the past decade, I’ve had the opportunity to concept, design, and direct digital experiences for some of the world’s most beloved gaming brands, including Xbox and Nintendo. These projects have spanned official game sites, interactive promotional experiences, and marketing platforms that support launches, campaigns, and long-term fandom. Each one has pushed me to blend storytelling with interaction design in ways that surprise and engage players—even before they pick up a controller.

At the heart of this work is a belief that every digital touchpoint should feel like a natural extension of the game world. Whether I’m designing a site for a new Kinect-powered title or creating a companion hub for a multiplayer franchise, I focus on making the experience feel alive—visually rich, intuitively structured, and emotionally resonant. I love working with in-game art and assets, and I take care to design around what fans love most: discovery, exclusivity, connection, and anticipation.

This kind of work sits at the intersection of fandom and function—where a campaign site doesn’t just inform, but fuels excitement. Where players feel seen, included, and immersed before the game even launches. For me, that’s the sweet spot—and I’m always looking to create more of it.